Intercultural Virtual Team Project Business Communication Practices
Across Borders |
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English
312: Written Communications in Business Department
of English Office:
MEM 135 302.831.8788 |
EDEC 305: Communication in Management II Centre for the Study and Teaching of Writing Office: Faculty of Education, Room 318 514.398.1308 |
In
today’s global workplace, you will increasingly communicate in virtual
teams with professionals from diverse contexts. Communication in such
teams can be a lot of fun, but you will need to develop an important
set of competencies to be successful. The intercultural virtual team
project is designed to help you develop and refine those competencies
while practicing the workplace genres involved in managing a project.
In addition, the virtual team project will help you learn how an organization
develops management communication processes and practices that accommodate
its clientele, its location in a particular country and community, and
its position in the online world. This
handout explains the project and its parts. You will find additional
information about each part in the assignment sheets. What
is the virtual team project?
A
team consisting of about six students—three from the What
kind of business should you choose for your project?
Your choice of a business will depend
on the interests and expertise of team members; on your access to such
a business, your connections to people in such a business, and the comparability
of the businesses in both areas; on the language of operation of the business
(one that at least one team member understands and can translate into
English); and on the potential of a report about such a business to serve
the career interests of team members. Here are a few possibilities:
- Home furnishings retail (e.g. IKEA) - Home improvement (e.g. Home Depot) - Coffee shops (e.g. Second Cup) or cybercafés - Fast food restaurant (e.g. Wendy’s) - Car rental company (e.g. Avis) - Fashion/ retail sale (e.g. the Gap) - Technology retail (e.g. Futureshop /bestbuy/ Circuit city) - Department store (e.g.Wal-Mart, Costco) - Public transportation company - Micro breweries - Real estate (e.g. Remaxx) - Travel agency - A dieting business (e.g. Weightwatchers) - A health business such as a commercial gym (e.g. Curves) - A retirement home - A hospital Who
is the audience and what is the purpose of the project?
As you conduct
your research, consider who might be interested in its results. You
may find an actual client at the businesses you are studying. If so,
address your final report to that client. You might recommend practices
that could be transferred from one context to the other to improve efficiency
and customer satisfaction. Or you might recommend expansion of their
business to Montréal or What
are the parts of the project?
Managing
a team project involves working within a system of genres, typified
ways of communicating. By consolidating information in these genres,
you help establish team norms, keep each other and your client (and
instructors) up to date on your progress, share your research results,
and more. To manage your virtual team project, therefore, you will produce
the following genres: -
A set of team policies and guidelines
to ensure effective, efficient, and ethical communication practices -
A brief project-planning proposal
to your instructors in which you clarify your approach and organize
your work as a team (e.g. scoping and scheduling your work) -
A weblog
(blog) in which team members introduce
themselves to each other, share research results (e.g. Web sites or articles
about the industry/ company you are analyzing for your report), and
post updates about your progress on your project task -
A brief progress report to your instructors
to explain the work that has been completed, the work that remains to
be done, the challenges you have encountered, and your plans for addressing
them. -
A final written and oral report -
A final reflective memo that
captures the team’s knowledge about the processes and practices involved
in completing an intercultural virtual team project, including an assessment
of the strengths and limitations of the technologies you have used to collaborate What
are the project outcomes?
The
project leads to clear outcomes for the audience of your report, for
your team, and for yourself Outcomes for your audience Your
audience will expect answers to some of the following questions as you
help them consider whether to adopt or adapt business practices from
another context or what adjustments to make in expanding into such a
context: Analysis of contexts -
Industry Contexts. What are the key trends of
the industry in the -
Local Contexts. What are the local contexts
in which the businesses operate (e.g. the country, the region, and the
town)? What is the location of the business in the city (e.g. in relation
to other businesses, organizations, parking, public
transportation)? Who is the clientele? What is the public perception
of this particular type of business? What role does it play in people’s
lives? How does the business contribute to the local community? -
Company Context. How does each business operate?
What are the services or products being offered? How are they being
provided? What is the business volume? What is the physical set-up of
the business? How many employees are there? How many managers? What
are their demographics (e.g. college students? Retirees? Educational
background?)? What is the flow of business during a given day? What
are the operating hours? What special features does the company present?
What’s its market niche in the community? Analysis of business communication
practices -
Staff Communication. How is internal communication
structured? How formal or
informal is communication among employees or between employees and managers?
Is communication predominantly horizontal or vertical? What are the
communication networks (e.g. wheel, chain, circle, all-channel)?
What language(s) do they speak? How is performance recognized or encouraged?
How do staff communicate (Written communication?
Oral?) What are the most common genres used (e.g. memos, emails, bulletin
board notices, notices in pay envelopes, progress reports, meetings)?
What media are used most commonly (face-to-face interaction, e-mail,
print, etc.)? How are these communication practices influenced by the
contexts in which the businesses operate? -
Customer-Company Interaction. How do customers interact
with the staff and vice versa? What genres are used to maintain customer
contact and to manage customer relations (e.g. face-to-face greetings,
letters, emails, notices, menus, tent cards on a table top, blackboards)?
How formal or informal is communication between customers and staff?
Are there any standards for customer-company interactions (e.g. specific
templates, specific greetings, etc.)? How much training do new employees
undergo? What is the dress code (if any)? What is it intended to communicate?
How are products or services communicated and promoted to customers?
How are these communication practices influenced by the contexts in
which the businesses operate? Conclusions and Recommendations Your
report should present thorough and clear responses to questions appropriate
to your goal and your audience. In addition, it should explain business
communication practices that are not transferable from one context to
another and recommend those transferable ones that can enhance the efficiency
and effectiveness of the businesses. Discuss, too, if applicable, what
adjustments the business would need to make to expand into the other
context. Outcomes for your team and
yourself The
project provides you and your team with a rich opportunity for professional
development. Take advantage of it to learn as much as you can about
managing projects, analyzing the impacts of cultural contexts on business
communication practices, and managing project communication in intercultural
virtual teams. The project is designed in particular to help you develop
and refine the following competencies: -
Produce communication products collaboratively -
Assess the audience, purpose, goal, and outcomes of communication products -
Use the genre system of project management to organize and complete your
project successfully. -
Recognize how various cultural contexts impact business communication
practices -
Negotiate the different cultural contexts, values, expectations, and
communication practices your colleagues bring to your team. -
Use digital communication technologies effectively, efficiently, and
ethically -
Critically assess how digital communication technologies enable and constrain
communication in distributed teamwork. |